We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

As America struggles to come to terms with systemic racism — many may ask why has this issue not been addressed, and why has it taken so...

But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.

In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp

The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance

Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no

These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...

Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

Instagram is focused on visual content but it is useful to build relationships, too. It is important to share pictures of the products you w

As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...

No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...

Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...

Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how