Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...

• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't

I just visited a lovely new website for a beautiful new hotel. The site has a great design- but the content is poorly written for US...

Back in the day you would get a call. “So and So Congress-person from some Midwestern state was coming to town… And, would you like to...

Camões’ tomb is empty. Portugal’s great poet has a couple of monumental tombs, and his remains are in neither. For years I wondered if...

As the old joke goes, its may not be spring but the sap is running. Soon, all kinds of hopeful politicians will crowd into New Hampshire...

But, where the communications frontier moves, we will be there too, and we welcome 2019!

In 2017, our new effort with Granite State Progress got some 50,275 New Hampshire residents enrolled in a plan for 2018 through the Health I

Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara

The Truth, the Washington Post says, dies in darkness. And, a combined constant attack on the media with a litany or outrageous claims goes

We built it, and they are coming – but the image and message are ours to craft or be created by others – so please pitch in, and lets share

The best SEO agency is full of fairly standard SEO optimization tips to improve your SEO. Optimize your meta, write relevant content and qua

Concord. It is the capital of New Hampshire – a vibrant city with a booming cultural scene – and a host of new eateries plus a boutique...

Sharing is caring: Simple tips to get your social media contents shared

Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...

Life magazine is dead. And so is the one-size-fits-all marketing effort.  Yes, back in the day there was one overarching message. And you as

. Taking the non out of non-profit is easy to do. If your annual report is nicer than Ford’s, if your website is better than Amazon’s – then

The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that

Today’s challenge is to find out what people like, and then reach out to them with information that will get them to plan a trip.  So, resea

The opportunity was huge – there were a couple hundred thousand people of Azorean descent in New England. And Azorean food was part of the N