Everything is going right in Concord, NH, these days. The Main Street Project helped reinvent the city’s downtown – leading to a wealth of n

Last year, a total of 21.4 million passports were issued in the US, the highest number ever recorded. Compare that to the 6.3 million that w

Things are changing – while the essentials of marketing remain the same, tactics have matured. Here’s a blueprint for a new PR approach to s

Marketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye

The simple take away is this – if you are building a new site, don’t go down the html road unless you have no other option. An html site is

Getting New Hampshire covered, again

In these times, a few simple tips can spell the difference between flair and fiasco. Help! The boss wants you to organize the next sales...

Concord’s award winning Main Street Project is a huge success – and I am proud of my firm’s contribution to that project that has made Conco

A huge marketing budget can seem more like an exercise in spending money than ROI. Less means smarter tactics, when every dollar counts.

The future is today for marketing. But there are new opportunities in online marketing that you need to look at as you build your brand onli

today’s travelers are too sophisticated, and travel is too expensive for that. And the new rules have to drive marketing and PR. I mean if y

Hello 2018 – we look forward to the changes you will bring. Here at Louis Karno we love to predict the future – and sometimes we get it righ

Back in the day, when TV first came into American homes – the idea was to attract the largest possible audience. There were three major netw

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...

This is a worthwhile effort- but it feels too big, not local or focused. I applaud the effort at work here, but I have to say that the overa

It wouldn’t be a renaissance without craft beers. Just recently it opened two microbreweries: Lithermans opened last spring and Concord Craf

Nonprofit cultural institutions in Greater Concord support more than 950 jobs, generating $22.4 million in household income to local residen

As you ride their long distant trains you see tiny towns, mostly farming and mining towns that once thrived with the railroad, and now cling

The benefit to any business is simple: Training, recognition and good service can often make up for other things.

PR Architect of Portugal campaign to speak to PRSA Conference on how it happened