How to build a Press Release
Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br
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- Mar 7, 2019
- 1 min
What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
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- Mar 17, 2018
- 3 min
What I Learned from Edward L. Bernays - the man who coined the term "Public Relations"
Dr. Bernays was a little hard to imagine. He had witnessed almost a century of history. He was a small man, and seemingly always wore the sa
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- Feb 8, 2018
- 1 min
CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
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- Jul 13, 2017
- 2 min
Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
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- May 24, 2017
- 2 min
What is a press release good for?
And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera
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- Apr 14, 2017
- 2 min
6 PR lessons from United’s not-so-friendly skies
1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar
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- Mar 10, 2017
- 2 min
When It Comes To Marketing, Tragedy is a Brand Killer Not a Strategy
And have a plan. It call comes back to what you are trying to do online – not how cool you think you are. You want to connect and share, no
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