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Media Training Tailored To Your Organization’s Key Spokespersons
 We can build a custom interactive training session, we will work with a select team of spokespersons from your organization and run mock interviews on topics relevant to your organization. The agenda can be tailored to fit your needs, but it will include:

 • Creating and communicating the spokesperson policy
 • The Do’s and Don’ts of the media interview
 • Techniques for bridging, blanketing and ducking reporter questions
 • Fielding the media inquiry…and following up
 • Putting it into perspective: Taking the Front Page Test
 • Identification of key messages for each issue
 • Mock interviews with group critique
 

We will work with you to identify the topics most relevant to each spokesperson, then create a series of reporter questions. We record the interview so each participant can see firsthand what worked well and what they need to work on.

 Estimated length of training: 3-4 hours