Media Training Tailored To Your Organization’s Key Spokespersons We can build a custom interactive training session, we will work with a select team of spokespersons from your organization and run mock interviews on topics relevant to your organization. The agenda can be tailored to fit your needs, but it will include:
• Creating and communicating the spokesperson policy
• The Do’s and Don’ts of the media interview
• Techniques for bridging, blanketing and ducking reporter questions
• Fielding the media inquiry…and following up
• Putting it into perspective: Taking the Front Page Test
• Identification of key messages for each issue
• Mock interviews with group critique
We will work with you to identify the topics most relevant to each spokesperson, then create a series of reporter questions. We record the interview so each participant can see firsthand what worked well and what they need to work on.
Estimated length of training: 3-4 hours