Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR – defined it as “information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution”in 1923. While this definition remains true today, societal changes and technological advances call for

My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center in Concord yesterday. The conference offered a broad range of topics, with tracks on Fundraising, Marketing, Finance, Leadership & Governance, Operations & Technology and Human Resources and plenty of chances to network with colleagues and exhibitors. We had some robust conversation in our session, “Stand Out From The Crowd: Research-Base