PR 3.0: Redefining public relations in a digital age
Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR – defined it as “information given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution”in 1923. While this definition remains true today, societal changes and technological advances call for