I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
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- Feb 1
- 2 min
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
160
- Jan 31
- 2 min
Why do you need a crisis preparedness training?
Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...
150
- Dec 12, 2023
- 2 min
The Crucial Role of a Comprehensive Communication Plan in Major Project Discussions
This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...
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- Jul 13, 2023
- 2 min
Tips for Marketing during Uncertain Times
Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...
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- Mar 31, 2023
- 3 min
What's the big deal about a flag?
The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...
320
- Mar 7, 2023
- 3 min
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
300
- Jun 10, 2022
- 3 min
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
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- Mar 17, 2022
- 3 min
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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- Feb 3, 2022
- 3 min
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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- Jan 20, 2022
- 2 min
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
700
- Jan 6, 2022
- 2 min
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
280
- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
330
- Nov 26, 2021
- 2 min
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
190
- Nov 18, 2021
- 2 min
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
510
- Oct 21, 2021
- 2 min
A free press and a safe press go hand in hand to safeguard our democracy
In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...
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- Sep 30, 2021
- 3 min
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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- Sep 16, 2021
- 2 min
Need a crisis tune up?
I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...
230
- Sep 2, 2021
- 2 min
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
281
- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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