Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
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Apr 302 min
Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
150
Apr 172 min
Almost 10 years later, our work on Main Street has redefined Concord
Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...
9292
Mar 272 min
How Louis Karno launched the Affordable Care Act in NH ten years ago
The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...
1920
Mar 212 min
The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
541
Mar 72 min
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
690
Feb 272 min
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
220
Feb 93 min
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
540
Feb 12 min
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
170
Jan 312 min
Why do you need a crisis preparedness training?
Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...
150
Oct 18, 20233 min
Does the New Hampshire Primary Still Matter?
The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...
220
Oct 5, 20233 min
I helped make Portugal a top destination - and here is what needs to happen next
Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...
8840
Sep 30, 20232 min
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
250
Sep 7, 20232 min
Why we don't talk enough about health equity in America
In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...
330
Aug 11, 20233 min
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
380
Jul 27, 20232 min
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
510
Jul 13, 20232 min
Tips for Marketing during Uncertain Times
Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...
320
Jul 4, 20232 min
The Difficult Road of Healthcare Outreach
Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...
430
May 24, 20232 min
What is the role of AI in marketing?
Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...
280
Apr 27, 20233 min
How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
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