Read a newspaper as a symbol of rebellion. Show your support for the media by trusting and investing in them.

Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....

Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...

Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...

The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...

Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...

Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...

The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...

In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...

Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...