How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
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- Aug 23
- 2 min
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
200
- Aug 11
- 3 min
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
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- Jun 15
- 2 min
4 tips to use video to communicate
Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...
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- Jun 1
- 2 min
Multilingual websites are just good marketing
Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...
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- May 30
- 3 min
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
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- Dec 1, 2022
- 2 min
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
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- Oct 12, 2022
- 2 min
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
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- May 12, 2022
- 2 min
Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
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- Mar 3, 2022
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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- Dec 16, 2021
- 2 min
Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
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- Dec 2, 2021
- 4 min
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
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- Nov 4, 2021
- 2 min
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
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- Sep 2, 2021
- 2 min
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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- Jun 23, 2021
- 2 min
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
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- May 13, 2021
- 2 min
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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- May 4, 2021
- 1 min
Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
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- Apr 1, 2021
- 1 min
Why a Brand Book?
A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...
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