blogging

Blogging can be a powerful marketing tool

Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...

The new marketing roadmap for nonprofits

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

The Communications Exception of Exceptionalism

Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...

Now what? Louis Karno's predictions for the travel market for 2022

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

How to market in the new market

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

 The world of travel has changed- what happens next in marketing?

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Corporate activism and marketing empathy

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...

Rebranding in a Pandemic? Sure, why not?

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

Hard to Respect a Ghost Site like “Respect New Hampshire”

Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...

Time to Ditch the Newsletter? Oh yes!

Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new

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