1 day ago3 minRecession: How will it impact the travel industry?Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
Jan 62 minThank you for a year to remember!So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Aug 19, 20212 minHow do I start my jump marketing now?How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Aug 12, 20213 minCommunications in a divided nationA house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
Jul 1, 20213 minReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 10, 20212 minThe new marketing reality: How to get the word out under new circumstancesThe approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
Apr 13, 20212 minWhat's next in tourism? Immersion TravelImmersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
Mar 25, 20213 minTourism marketing did not die– it just became tribalThese are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 16, 20213 minIs Yelp just too Powerful?The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
Feb 25, 20212 minCorporate activism and marketing empathyA few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
Jan 29, 20214 minHere Are 5 Heads Ups Before Hiring PR FirmWhat works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
Oct 29, 20202 minRebranding in a Pandemic? Sure, why not?In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
Jul 1, 20202 minBuilding a Brand One Step at a TimeWe have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
May 21, 20201 minTime to Ditch the Newsletter? Oh yes!Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new
May 14, 20201 minThe time for piano music has passedA sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c
May 12, 20202 minWhat's next for travel journalism? Survey Says....The overall message was clear - most surveys are orienting their work towards the post-Covid era.
May 5, 20202 minI can't imagine a world without journalism"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
Apr 29, 20202 min5 Communication Tips For NH Non-Profits In Our New COVID19 Environment This is a defining time for so many non-profits; and the reality is that some will not survive it.
Mar 30, 20201 minCrisis Review March 30thThese are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...