How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...

What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new

A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c

The overall message was clear - most surveys are orienting their work towards the post-Covid era.

"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die

This is a defining time for so many non-profits; and the reality is that some will not survive it.

These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.