For decades, Americans traveling, studying, or working in Europe often enjoyed a warm welcome. The combination of cultural curiosity,...

In today’s fast-paced marketing world, the role of public relations (PR) has never been more critical. Businesses and organizations in sectors like healthcare, travel, legal, and finance face unique challenges. They need to build trust, maintain credibility, and communicate clearly with diverse audiences. This is where effective public relations strategies come into play. They help brands not only to tell their story but also to shape perceptions and drive meaningful engageme

It was a time marked by a severe lack of trust and honesty. In an era where misinformation spreads more rapidly than truth, and public...

In today’s fast-paced world, public relations is more than just managing a company’s image. It’s about building trust, shaping narratives, and driving meaningful connections. Having worked closely with many organizations, I’ve seen firsthand how mastering public relations expertise can transform a brand’s presence. Whether you’re in healthcare, travel, legal, or finance, understanding the traits that make a PR professional successful is essential for elevating your communicat

In today’s fast-paced digital world, standing out is no longer optional. Brands must actively engage with their audience to build trust and loyalty. Social media offers a powerful platform to do just that. But success requires more than just posting content. It demands a clear plan, consistent effort, and smart execution. That’s where effective social media strategies come into play. Crafting Social Media Strategies That Work Creating a social media strategy is about more tha

History still remembers the Roman Empire for its engineering feats, military conquests, and sprawling influence. But less discussed is...

These are the times that we just don't enjoy. And everyone seems to a have a POV. In this age of fast changes and fractured attention...

Portugal is one of the world’s most desirable destinations, breaking new travel records every year. From the vineyards of the Douro...

Public relations is experiencing a significant transformation, and the upcoming year is set to bring even more disruptions. From...

These days, a few bad stars can cast a long shadow. Online reviews are one of the first things people see when searching for a business,...

During the COVID-19 pandemic, I was fortunate to be part of the L2E2 training on diversity, equity, and inclusion. My cohort spent hours...

Months ago, we stated, "This is the Time to Dump Twitter..." Recently, X has continued to diverge from its original role as a platform...

Americans are relocating to Portugal in record numbers. Many are drawn by the dream of a sunnier, simpler life—but few know where to...

Europe— is set to encounter a difficult year in terms of drawing American tourists. Despite its abundant culture, welcoming nature, and...

If you’ve been watching your website traffic dip lately, you’re not alone. Across industries, marketers and orgs are seeing once-reliable...

For more than 400 years, systemic racism has played a role in holding back American society. Now, the very effort to come to terms with...

At Louis Karno & Company, we’ve seen it all: organizations frozen in indecision, others reacting impulsively, and some refusing to...

My father left Portugal in 1966 , a young man escaping a country that no longer felt like his own. He had been born into a strange...

Things can change fast—faster than we ever expected. In this rapidly shifting world, nonprofits often find themselves caught off guard by...

Worried that AI is coming for your job? Don't want to be a Dunsel - something that is useless, superfluous, or unnecessary? A human who...