The Quiet Resilience and Belonging of Being Portuguese
If being Portuguese has taught me anything, it is the art of survival. As Pessoa wrote in Livro do Desassossego , "Life itself is dying,...
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Sep 133 min
The Hidden Costs of "Must-See" and "Bucket List" Travel: A Case Study of Portugal
In the age of social media, travel has become a race to tick off "must-see" destinations and complete "bucket lists." While this trend...
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Sep 52 min
PR: How to Communicate effectively during uncertain times
As the times are changing, it is difficult to predict what will happen next. Effective communication is essential in uncertain times like...
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Aug 213 min
The Hidden Threat of Charitable Gaming in New Hampshire
Recently, I attended a board retreat for a non-profit organization. The retreat was held at a charitable gaming casino in Manchester, and...
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Aug 82 min
Spokesperson Training may be the key to Crisis Preparedness
Bad things go down in our fast-paced and interconnected world, and organizations like yours can face a myriad of potential crises that can t
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Jul 232 min
Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
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Jul 52 min
5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
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Jun 203 min
"Is Instagram the New Frontier for Travel PR? Exploring the Evolution from Traditional Media to Social Platforms"
Here's a look at how travel PR has changed and some words of caution for navigating this new world.
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Jun 62 min
The Today Show Clip that Introduced America to Portugal
In 2008, our firm embarked on an exciting journey when we secured the Visit Portugal account in the US. Our successful efforts in...
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May 273 min
Memorial Day: My Father Was a Soldier
Someone wished me a "Happy Memorial Day," and it sounded odd. Memorial Day is not about cookouts; it is for honoring and mourning the...
271
May 154 min
How the Fado taught me to Speak Portuguese
I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....
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May 12 min
Unveiling the Azores: How We Changed Travel to the Atlantic Islands
Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...
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Apr 302 min
Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
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Apr 172 min
Almost 10 years later, our work on Main Street has redefined Concord
Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...
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Apr 43 min
Is there still an ugly American traveler?
The term "Ugly American"gained prominence in popular culture as the title of a 1958 book by William Lederer and Eugene Burdick. In 1963,...
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Mar 272 min
How Louis Karno launched the Affordable Care Act in NH ten years ago
The Affordable Care Act (ACA), enacted in 2010, stands as a pivotal moment in the quest for equitable healthcare coverage across the...
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Mar 212 min
The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
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Mar 152 min
What does it mean to be Portuguese?
Being Portuguese is a magnificent paradox. It's a culture steeped in both sorrow and joy, stubborn opinions and poetic ideas. An ancient...
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Mar 72 min
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
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Feb 272 min
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
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