The Road Ahead for SEO: How AI and Content Strategy Are Shaping the Future
Tips for Leveraging AI, Content, and Email Marketing Together
Focus on Intent-Based Content: Produce content that answers specific user que
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Nov 222 min read
Now what? Subscribe to a newspaper!
Read a newspaper as a symbol of rebellion. Show your support for the media by trusting and investing in them.
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Nov 122 min read
The Parable of Job: Embracing Unanswered Questions in Hard times
In times of deep struggle or loss, many of us find ourselves asking, “Why did this happen?” And sometimes, no one can offer an answer...
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Nov 52 min read
Why Lies Are Just Bad Communication
Lies are often seen as a way to avoid conflict, protect someone’s feelings, or gain an advantage in an election. But, at their core, lies...
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Oct 243 min read
How to Navigate Difficult Conversations: A Comprehensive Guide
Difficult conversations are an inevitable part of life, whether at work, at home, or in social settings. They can be uncomfortable,...
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Oct 143 min read
Why We Don’t Celebrate Columbus Day: A Reflection on History and Progress
For many years, Columbus Day has been celebrated in the United States as a way to honor the "discovery" of the Americas. However, as our...
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Oct 52 min read
The Quiet Resilience and Belonging of Being Portuguese
If being Portuguese has taught me anything, it is the art of survival. As Pessoa wrote in Livro do Desassossego , "Life itself is dying,...
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Sep 133 min read
The Hidden Costs of "Must-See" and "Bucket List" Travel: A Case Study of Portugal
In the age of social media, travel has become a race to tick off "must-see" destinations and complete "bucket lists." While this trend...
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Sep 52 min read
PR: How to Communicate effectively during uncertain times
As the times are changing, it is difficult to predict what will happen next. Effective communication is essential in uncertain times like...
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Aug 213 min read
The Hidden Threat of Charitable Gaming in New Hampshire
Recently, I attended a board retreat for a non-profit organization. The retreat was held at a charitable gaming casino in Manchester, and...
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Aug 82 min read
Spokesperson Training may be the key to Crisis Preparedness
Bad things go down in our fast-paced and interconnected world, and organizations like yours can face a myriad of potential crises that can t
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Jul 232 min read
Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
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Jul 52 min read
5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
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Jun 203 min read
"Is Instagram the New Frontier for Travel PR? Exploring the Evolution from Traditional Media to Social Platforms"
Here's a look at how travel PR has changed and some words of caution for navigating this new world.
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Jun 62 min read
The Today Show Clip that Introduced America to Portugal
In 2008, our firm embarked on an exciting journey when we secured the Visit Portugal account in the US. Our successful efforts in...
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May 274 min read
My Father Was a Soldier
Someone wished me a "Happy Veterans Day," and it sounded odd. Memorial Day is not about cookouts; it is for honoring and mourning the...
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May 154 min read
How the Fado taught me to Speak Portuguese
I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....
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May 12 min read
Unveiling the Azores: How We Changed Travel to the Atlantic Islands
Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...
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Apr 302 min read
Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
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Apr 172 min read
Almost 10 years later, our work on Main Street has redefined Concord
Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...
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