Today, I am Thankful for so much
Thanksgiving, a holiday with a complex history, often intertwined with colonialism, nevertheless prompts reflection on gratitude. So, if...
top of page
Search
- Nov 1
- 2 min
Moving Forward with Inclusion and Tolerance - Our work in 2023
Usually this time I draft a look back on the year and the work we did. Well, 2023 was no normal year, and it is time to take a different...
370
- Oct 25
- 3 min
My climate change story: The day 6 years ago we lost everything
This is my climate change story. It was a seemingly ordinary Sunday in October 2017 when Portugal experienced unseasonably hot...
320
- Oct 18
- 3 min
Does the New Hampshire Primary Still Matter?
The New Hampshire primary was traditionally the first primary in a presidential election cycle. As such, it held a significant symbolic...
150
- Oct 5
- 3 min
I helped make Portugal a top destination - and here is what needs to happen next
Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...
8320
- Sep 30
- 2 min
How the BMW 2002 changed Marketing
The BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
90
- Sep 7
- 2 min
Why we don't talk enough about health equity in America
In recent years, health equity in the United States has gained attention, but societal-level discussions on this topic have been...
220
- Aug 23
- 2 min
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
200
- Aug 11
- 3 min
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
190
- Jul 27
- 2 min
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
180
- Jul 13
- 2 min
Tips for Marketing during Uncertain Times
Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...
250
- Jul 4
- 2 min
The Difficult Road of Healthcare Outreach
Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...
320
- Jun 15
- 2 min
4 tips to use video to communicate
Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...
160
- Jun 1
- 2 min
Multilingual websites are just good marketing
Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...
140
- May 30
- 3 min
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
180
- May 24
- 2 min
What is the role of AI in marketing?
Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...
200
- May 11
- 2 min
How to make your organization more inclusive
Equity and inclusion are two concepts that are often used together in the context of social justice and human rights. Equity refers to...
150
- Apr 27
- 3 min
How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
260
- Apr 13
- 5 min
What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
610
- Mar 31
- 3 min
Why a Clear and Relevant Brand Matters
A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...
690
bottom of page