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Feb 62 min read
Bridging Divides: A Workshop for Meaningful Connection Across Differences
In today’s world, polarization and outrage dominate the discourse, leaving individuals and organizations struggling to navigate difficult...
30


Jan 283 min read
Why We Tune Out the News and What It Means for Society
For many, the news has become a source of anxiety, frustration, or even outright fear. It’s no surprise, then, that more and more people...
70


Jan 141 min read
3 ways the "New America" will impact international travel
As Americans have re-elected Donald Trump, it’s important to assess how this development may affect Europe and its tourism industry. Here...
100


Dec 31, 20241 min read
It is time to talk about the cost of health care
The rising cost of health care continues to be a significant barrier for many in New Hampshire, with ACA Marketplace insurers proposing a...
100


Dec 17, 20243 min read
Travel Trends for 2025: What to Expect
As we approach 2025, travelers have a lot to look forward to. The global travel landscape is shifting, with a growing focus on more...
140

Dec 3, 20243 min read
The Road Ahead for SEO: How AI and Content Strategy Are Shaping the Future
Tips for Leveraging AI, Content, and Email Marketing Together
Focus on Intent-Based Content: Produce content that answers specific user que
431


Nov 22, 20242 min read
Now what? Subscribe to a newspaper!
Read a newspaper as a symbol of rebellion. Show your support for the media by trusting and investing in them.
220


Nov 12, 20242 min read
The Parable of Job: Embracing Unanswered Questions in Hard times
In times of deep struggle or loss, many of us find ourselves asking, “Why did this happen?” And sometimes, no one can offer an answer...
180


Nov 5, 20242 min read
Why Lies Are Just Bad Communication
Lies are often seen as a way to avoid conflict, protect someone’s feelings, or gain an advantage in an election. But, at their core, lies...
110


Oct 24, 20243 min read
How to Navigate Difficult Conversations: A Comprehensive Guide
Difficult conversations are an inevitable part of life, whether at work, at home, or in social settings. They can be uncomfortable,...
160


Oct 14, 20243 min read
Why We Don’t Celebrate Columbus Day: A Reflection on History and Progress
For many years, Columbus Day has been celebrated in the United States as a way to honor the "discovery" of the Americas. However, as our...
610


Oct 5, 20242 min read
The Quiet Resilience and Belonging of Being Portuguese
If being Portuguese has taught me anything, it is the art of survival. As Pessoa wrote in Livro do Desassossego , "Life itself is dying,...
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Sep 13, 20243 min read
The Hidden Costs of "Must-See" and "Bucket List" Travel: A Case Study of Portugal
In the age of social media, travel has become a race to tick off "must-see" destinations and complete "bucket lists." While this trend...
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Sep 5, 20242 min read
PR: How to Communicate effectively during uncertain times
As the times are changing, it is difficult to predict what will happen next. Effective communication is essential in uncertain times like...
170


Aug 21, 20243 min read
The Hidden Threat of Charitable Gaming in New Hampshire
Recently, I attended a board retreat for a non-profit organization. The retreat was held at a charitable gaming casino in Manchester, and...
1985


Aug 8, 20242 min read
Spokesperson Training may be the key to Crisis Preparedness
Bad things go down in our fast-paced and interconnected world, and organizations like yours can face a myriad of potential crises that can t
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Jul 23, 20242 min read
Does a Google Review matter?
Why Increase Your Google Review Score? Google is big. In fact, Google has 4.2 billion users worldwide, which is a market share of 92%....
300


Jul 5, 20242 min read
5 Strategies for Navigating Choppy Waters: Mastering the Art of Difficult Conversations
In the realm of just talking to anyone these days, adeptly handling challenging discussions is not just a skill; it's a necessity....
260


Jun 20, 20243 min read
"Is Instagram the New Frontier for Travel PR? Exploring the Evolution from Traditional Media to Social Platforms"
Here's a look at how travel PR has changed and some words of caution for navigating this new world.
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Jun 6, 20242 min read
The Today Show Clip that Introduced America to Portugal
In 2008, our firm embarked on an exciting journey when we secured the Visit Portugal account in the US. Our successful efforts in...
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