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Out with the X: Is now the time to be on BlueSky?
Months ago, we stated, "This is the Time to Dump Twitter..." Recently, X has continued to diverge from its original role as a platform...
Jul 32 min read


Discover the Truth About Relocating to Portugal with Let's Move to Portugal
Americans are relocating to Portugal in record numbers. Many are drawn by the dream of a sunnier, simpler life—but few know where to...
Jun 272 min read


Can Europe Keep the Americans Coming? Marketing Strategies for 2026
Europe— is set to encounter a difficult year in terms of drawing American tourists. Despite its abundant culture, welcoming nature, and...
Jun 172 min read


Now What? How AI is Upending SEO—and What You Can Do to Save Your Site
If you’ve been watching your website traffic dip lately, you’re not alone. Across industries, marketers and orgs are seeing once-reliable...
Jun 72 min read


Quiet Commitment: How Organizations Are Upholding DEI Values in the Worst of Times
For more than 400 years, systemic racism has played a role in holding back American society. Now, the very effort to come to terms with...
May 303 min read


What Many Organizations Get Wrong When a Crisis Hits
At Louis Karno & Company, we’ve seen it all: organizations frozen in indecision, others reacting impulsively, and some refusing to...
May 223 min read


When Freedom Changes Flags: A Family Story of Portugal, America, and the March of Time
My father left Portugal in 1966 , a young man escaping a country that no longer felt like his own. He had been born into a strange...
May 134 min read


Five Rules for Nonprofits to Communicate in a World Turned Upside Down
Things can change fast—faster than we ever expected. In this rapidly shifting world, nonprofits often find themselves caught off guard by...
May 62 min read


Limits of AI: Lessons from Star Trek's "The Ultimate Computer" for Communicators
Worried that AI is coming for your job? Don't want to be a Dunsel - something that is useless, superfluous, or unnecessary? A human who...
Apr 293 min read


The Costs of an Aging Website: Why You Can’t Afford to Let It Get Any Older
Love that old site? It may not be loving you back. .. In today’s digital-first world , your website is often the first impression folks...
Apr 153 min read


Southwest Airlines Is Losing Its Soul—And Its Competitive Marketing Edge
For decades, Southwest Airlines was the quirky, customer-friendly carrier that rewrote the rules of air travel . It won over millions of...
Apr 33 min read


Summer of Canadian Discontent: How Tourism Boycotts Will Impact New Hampshire
This summer may not see the usual Canadian crowds lining up for lobster rolls or strolling through Portsmouth streets, catching some...
Mar 282 min read


O Canada: The Courage of a Friend Betrayed
I write this from Canada , our neighbor to the north. Over the past six years, I have spent a great deal of time here , both for work and...
Mar 193 min read


Communicating in the Most Difficult of Times
We can get through this For nonprofits, service organizations, and those working to help others, these are some of the hardest times we...
Mar 133 min read


Hate Isn’t Innate: How Communication Can Help Unlearn Prejudice
Hate isn’t something we’re born with. It’s something we learn. From the earliest stages of life, we come into the world without biases,...
Mar 82 min read


A Dark Side of Tourism: How Overcrowding Threatens Portugal's Future
As a kid, I was captivated by Arch Oboler's radio play " The Laughing Man " a masterful example of radio horror that delves into...
Feb 264 min read


Bridging Divides: A Workshop for Meaningful Connection Across Differences
In today’s world, polarization and outrage dominate the discourse, leaving individuals and organizations struggling to navigate difficult...
Feb 62 min read


Why We Tune Out the News and What It Means for Society
For many, the news has become a source of anxiety, frustration, or even outright fear. It’s no surprise, then, that more and more people...
Jan 283 min read


3 ways the "New America" will impact international travel
As Americans have re-elected Donald Trump, it’s important to assess how this development may affect Europe and its tourism industry. Here...
Jan 141 min read


It is time to talk about the cost of health care
The rising cost of health care continues to be a significant barrier for many in New Hampshire, with ACA Marketplace insurers proposing a...
Dec 31, 20241 min read
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