The Difficult Road of Healthcare Outreach
Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...
top of page
Search
- May 24
- 2 min
What is the role of AI in marketing?
Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...
140
- Mar 7
- 3 min
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
270
- Dec 29, 2022
- 2 min
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
541
- Dec 20, 2022
- 2 min
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
300
- Dec 1, 2022
- 2 min
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
500
- Nov 3, 2022
- 2 min
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
450
- Oct 12, 2022
- 2 min
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
350
- Sep 16, 2022
- 2 min
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
431
- Jun 24, 2022
- 3 min
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
550
- Apr 28, 2022
- 2 min
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
430
- Mar 17, 2022
- 3 min
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
440
- Mar 3, 2022
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
340
- Feb 17, 2022
- 3 min
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
150
- Jan 20, 2022
- 2 min
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
680
- Jan 6, 2022
- 2 min
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
260
- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
320
- Dec 16, 2021
- 2 min
Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
200
- Dec 2, 2021
- 4 min
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
690
- Nov 26, 2021
- 2 min
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
180
bottom of page