Unleashing Success: Marketing Lessons We Can Learn from Our Dogs
Dogs have long been considered human's best friend, but did you know they can also give valuable insights in the field of marketing? From...
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- Apr 17
- 2 min
Almost 10 years later, our work on Main Street has redefined Concord
Nine years have passed since the initiation of the Concord Main Street Project, yet its impact continues to reverberate through the heart...
9232
- Mar 21
- 2 min
The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
541
- Mar 7
- 2 min
Branding and Sustainable Tourism: No destination is sustainable without a brand
In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...
650
- Feb 27
- 2 min
I may have Started an A-la-carte Revolution in Public Relations
Seven years ago I shifted this agency from a traditional staffed firm to a virtual and ala carte agency. That may have started a trend!...
220
- Feb 9
- 3 min
Public Relations vs. Advertising: Understanding the Differences and Synergies
In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...
530
- Feb 1
- 2 min
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
160
- Jan 31
- 2 min
Why do you need a crisis preparedness training?
Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and...
150
- Dec 12, 2023
- 2 min
The Crucial Role of a Comprehensive Communication Plan in Major Project Discussions
This was a busy week in Concord, NH. With controversy and discussion around using public money to build a new golf course clubhouse, as...
210
- Jul 4, 2023
- 2 min
The Difficult Road of Healthcare Outreach
Healthcare involves advocating for the rights and needs of patients within the healthcare system. It aims to ensure access to quality...
420
- May 24, 2023
- 2 min
What is the role of AI in marketing?
Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...
280
- Mar 7, 2023
- 3 min
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
300
- Dec 29, 2022
- 2 min
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
622
- Dec 20, 2022
- 2 min
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
320
- Dec 1, 2022
- 2 min
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
570
- Nov 3, 2022
- 2 min
2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
480
- Oct 12, 2022
- 2 min
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
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- Sep 16, 2022
- 2 min
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
481
- Jun 24, 2022
- 3 min
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
560
- Apr 28, 2022
- 2 min
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
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