Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...