Apr 141 minIs it time to drop Facebook?Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
Mar 313 minHow Covid reintroduced me to an old friendCovid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
Mar 32 minThe new marketing roadmap for nonprofitsThe times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Jan 202 minThe COVID-19 pandemic is a “tsunami” that washed New Hampshire away When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Dec 30, 20212 minNow what? Louis Karno's predictions for the travel market for 2022Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Sep 30, 20213 minFrom Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of TodayAs a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
Sep 2, 20212 minOne of the great casualties of COVID is customer serviceOne of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
Aug 19, 20212 minHow do I start my jump marketing now?How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Jul 1, 20213 minReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 10, 20212 minThe new marketing reality: How to get the word out under new circumstancesThe approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
May 27, 20213 minRacism and Marketing: Look with new eyes at what you are communicatingAs we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
May 13, 20212 min The world of travel has changed- what happens next in marketing?The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
Apr 22, 20212 minHow do you manage social media?Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
Mar 25, 20213 minTourism marketing did not die– it just became tribalThese are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 16, 20213 minIs Yelp just too Powerful?The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Feb 25, 20212 minCorporate activism and marketing empathyA few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
Feb 18, 20213 minWhy some trust fiction over scienceMore people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
Feb 4, 20213 minHate speech is not free speechThe Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...