Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

In the modern and changing landscape of marketing and communications, businesses often leverage a combination of strategies to enhance...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...

Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...

Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...