If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

The overall message was clear - most surveys are orienting their work towards the post-Covid era.

Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.

"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die

This is a defining time for so many non-profits; and the reality is that some will not survive it.

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.