The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
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- Jun 24
- 3 min
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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- Jun 10
- 3 min
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
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- Mar 3
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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- Feb 3
- 3 min
The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
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- Jan 20
- 2 min
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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- Nov 26, 2021
- 2 min
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
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- Nov 18, 2021
- 2 min
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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- Sep 30, 2021
- 3 min
From Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of Today
As a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
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- Sep 2, 2021
- 2 min
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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- Aug 19, 2021
- 2 min
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
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- Jul 1, 2021
- 3 min
Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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- Jun 23, 2021
- 2 min
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
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- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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- Feb 18, 2021
- 3 min
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
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- Feb 4, 2021
- 3 min
Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
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- Jan 29, 2021
- 4 min
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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- Jan 7, 2021
- 2 min
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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- Dec 24, 2020
- 3 min
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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