Mar 32 minThe new marketing roadmap for nonprofitsThe times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Feb 33 minThe Communications Exception of ExceptionalismMyths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
Jan 202 minThe COVID-19 pandemic is a “tsunami” that washed New Hampshire away When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Dec 30, 20212 minNow what? Louis Karno's predictions for the travel market for 2022Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Nov 26, 20212 minHow to get ready for the unexpectedRobin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Sep 30, 20213 minFrom Arch Oboler to Star Trek: How old Sci-Fi gives us Insight into the issues of TodayAs a kid, Star Trek was my babysitter from 5-6 pm every day on WGN in Chicago. I can say with much confidence that James T. Kirk was a...
Sep 2, 20212 minOne of the great casualties of COVID is customer serviceOne of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
Aug 19, 20212 minHow do I start my jump marketing now?How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Jul 1, 20213 minReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 23, 20212 minWhat Kind of Message do New Potential Laws Send about NH?The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Feb 18, 20213 minWhy some trust fiction over scienceMore people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
Feb 4, 20213 minHate speech is not free speechThe Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
Jan 29, 20214 minHere Are 5 Heads Ups Before Hiring PR FirmWhat works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
Jan 7, 20212 min2021: Ainda o apanhamos! If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
Dec 24, 20203 minDon't rule out the Creative Economy as a way to rebuild the economyArts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
Dec 9, 20202 minThe Communication Problem with a COVID Vaccine The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
Dec 3, 20201 minThis holiday Season, discover the Cinnamon Bear - you won't be sorry!As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
Nov 26, 20203 minWhy UNH should drop Franklin Pierce, againI was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...