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Jan 7
2 min

2021: Ainda o apanhamos!

If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great re...

Dec 24, 2020
3 min

Don't rule out the Creative Economy as a way to rebuild the economy

Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven ...

110

Dec 9, 2020
2 min

The Communication Problem with a COVID Vaccine

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this terr...

401

Dec 3, 2020
1 min

This holiday Season, discover the Cinnamon Bear - you won't be sorry!

As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art eac...

170

Nov 26, 2020
3 min

Why UNH should drop Franklin Pierce, again

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th bir...

371

Nov 12, 2020
2 min

COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

260

Oct 1, 2020
4 min

Hard to Respect a Ghost Site like “Respect New Hampshire”

Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different per...

480

Sep 18, 2020
3 min

Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just wan...

230

Sep 3, 2020
2 min

Travel’s new normal: Where we go from here…

The world is a changed place today. And the travel market is drastically different too. Most nations are off limits to Americans.

240

Jun 4, 2020
2 min

In a Crisis: If you are going to take a bath, you might as well come clean

If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and

280

May 27, 2020
3 min

Research is the way forward in marketing's new normal

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

333

May 12, 2020
2 min

What's next for travel journalism? Survey Says....

The overall message was clear - most surveys are orienting their work towards the post-Covid era.

1050

May 7, 2020
4 min

Can New Hampshire's travel industry recover from this crisis?

Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.

690

May 5, 2020
2 min

I can't imagine a world without journalism

"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die

610

Apr 29, 2020
2 min

5 Communication Tips For NH Non-Profits In Our New COVID19 Environment

This is a defining time for so many non-profits; and the reality is that some will not survive it.

530

Feb 13, 2020
1 min

How to craft a press kit (fast!)

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

170

Jan 30, 2020
2 min

It takes more than just a 'brand' to find success in branding

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

200

Jan 28, 2020
3 min

What is in and out in marketing: 2020 PR hacks

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

240

Jan 16, 2020
2 min

Is Big Pharma Green Washing NH?

The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.

290

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