Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.

The new green washing is coming from another huge industry, one that more and more powers our lives — Big Pharma.