Mar 102 minThe Marketing of War has Changed: Truth now mattersOn the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
Mar 32 minThe new marketing roadmap for nonprofitsThe times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Dec 30, 20212 minNow what? Louis Karno's predictions for the travel market for 2022Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Dec 2, 20214 minA Cubs Fan's Last RequestWhen I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Sep 2, 20212 minOne of the great casualties of COVID is customer serviceOne of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
Aug 5, 20212 minHow to market in the new marketThe world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
Jun 10, 20212 minThe new marketing reality: How to get the word out under new circumstancesThe approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
Mar 16, 20213 minIs Yelp just too Powerful?The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
Jan 7, 20212 min2021: Ainda o apanhamos! If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
Dec 3, 20201 minThis holiday Season, discover the Cinnamon Bear - you won't be sorry!As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
Aug 6, 20203 minPandemic Business Communications Practices, how to dress and Zoom for the brave new worldThe new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
Jul 1, 20202 minBuilding a Brand One Step at a TimeWe have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
Mar 12, 20203 minHow to have that difficult conversation when everything seems at stake?We don’t all agree. Not all the time. That is the essence of a democracy. Discussion is the glue of freedom. But how do we bridge the gap, a
Jan 30, 20202 minIt takes more than just a 'brand' to find success in brandingThe worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
Jan 28, 20203 minWhat is in and out in marketing: 2020 PR hacksThe world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
Jun 6, 20181 minManage Your Blog from Your Live SiteWe’ve made it quick and convenient for you to manage your blog like a boss! First Publish your site, then login directly to your live...
Jun 6, 20181 minDesign a Stunning BlogYour Wix Blog comes with 8 beautiful layouts to choose from. Whether you prefer a trendy postcard look or you’re going for a more...
Jun 6, 20181 minBlog on the GoWith Wix Blog you can do everything from your phone: write posts, follow members, manage comments & more. After you publish simply go to...
Jun 6, 20181 minAdd Images, Videos & Style Your TextAdding images and videos to your posts is a great way to grab readers’ attention. Writing a text post? You can style it too with bold,...