Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...

Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...

Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...

Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...

Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...

Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...

When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...

If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...

As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...

The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...