The Power of Narrative: Exploring the Intersection of Storytelling and Public Relations
Storytelling plays a crucial role in public relations (PR) today. It always has, and it always will. By helping organizations craft...
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- Feb 1
- 2 min
Does a PSA still have value in marketing?
Ah, the PSA (Public Service Announcement). It primarily serves as a tool for promoting public awareness and educating the public about...
160
- Aug 23, 2023
- 2 min
Is the press release still alive and well?
Press releases are still a commonly used tool in public relations and communications today. But times have changed! And the press, or...
260
- Aug 11, 2023
- 3 min
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
360
- Jun 15, 2023
- 2 min
4 tips to use video to communicate
Using videos to communicate effectively can be a powerful tool for conveying your message and engaging your audience. Here are four tips...
180
- Jun 1, 2023
- 2 min
Multilingual websites are just good marketing
Multilingual websites are designed to reach a wider audience and communicate with people who speak different languages. They are...
190
- Dec 29, 2022
- 2 min
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
622
- Sep 16, 2022
- 2 min
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
481
- Mar 10, 2022
- 2 min
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
190
- Mar 3, 2022
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
390
- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
330
- Dec 2, 2021
- 4 min
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
1260
- Nov 18, 2021
- 2 min
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
510
- Sep 2, 2021
- 2 min
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
281
- Aug 5, 2021
- 2 min
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
230
- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
270
- Mar 16, 2021
- 3 min
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
310
- Jan 7, 2021
- 2 min
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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- Dec 3, 2020
- 1 min
This holiday Season, discover the Cinnamon Bear - you won't be sorry!
As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
330
- Aug 6, 2020
- 3 min
Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
230
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