Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
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- Sep 16, 2022
- 2 min
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
271
- Mar 10, 2022
- 2 min
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
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- Mar 3, 2022
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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- Dec 30, 2021
- 2 min
Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
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- Dec 2, 2021
- 4 min
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
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- Nov 18, 2021
- 2 min
Words are tools, and they are weapons
Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
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- Sep 2, 2021
- 2 min
One of the great casualties of COVID is customer service
One of the great casualties of COVID is customer service. It could be because of shortages of labor, or supplies — but one thing is...
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- Aug 5, 2021
- 2 min
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
250
- Mar 16, 2021
- 3 min
Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
130
- Jan 7, 2021
- 2 min
2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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- Dec 3, 2020
- 1 min
This holiday Season, discover the Cinnamon Bear - you won't be sorry!
As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
270
- Aug 6, 2020
- 3 min
Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
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- Jul 1, 2020
- 2 min
Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
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- Mar 12, 2020
- 3 min
How to have that difficult conversation when everything seems at stake?
We don’t all agree. Not all the time. That is the essence of a democracy. Discussion is the glue of freedom. But how do we bridge the gap, a
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- Jan 30, 2020
- 2 min
It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
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- Jan 28, 2020
- 3 min
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
240
- Jun 6, 2018
- 1 min
Manage Your Blog from Your Live Site
We’ve made it quick and convenient for you to manage your blog like a boss! First Publish your site, then login directly to your live...
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- Jun 6, 2018
- 1 min
Design a Stunning Blog
Your Wix Blog comes with 8 beautiful layouts to choose from. Whether you prefer a trendy postcard look or you’re going for a more...
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