Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
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- Apr 14
- 1 min
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
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- Jan 20
- 2 min
The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
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- Aug 19, 2021
- 2 min
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
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- Aug 5, 2021
- 2 min
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
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- Jul 1, 2021
- 3 min
Return to the Roaring 20s:What to do now in terms of marketing if things take off? Again…
“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
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- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
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- May 27, 2021
- 3 min
Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
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- May 4, 2021
- 1 min
Look North to Canada for a Marketing Opportunity
Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
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- Apr 22, 2021
- 2 min
How do you manage social media?
Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
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- Mar 25, 2021
- 3 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
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- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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- Feb 4, 2021
- 3 min
Hate speech is not free speech
The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
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- Jan 20, 2021
- 2 min
What to do now with the legacy of you-know-who
America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...
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- Dec 24, 2020
- 3 min
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
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- Dec 3, 2020
- 1 min
This holiday Season, discover the Cinnamon Bear - you won't be sorry!
As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
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- Nov 26, 2020
- 3 min
Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
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- Nov 12, 2020
- 2 min
COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
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- Nov 5, 2020
- 4 min
Why do I love Portugal? Here’s an Answer for Today’s Troubled America
My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
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- Oct 8, 2020
- 4 min
A rough road ahead for higher leaning
We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less
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