How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...

America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...

Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...

As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...

For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.