We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b

The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.