Apr 141 minIs it time to drop Facebook?Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
Jan 202 minThe COVID-19 pandemic is a “tsunami” that washed New Hampshire away When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Aug 19, 20212 minHow do I start my jump marketing now?How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Aug 5, 20212 minHow to market in the new marketThe world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
Jul 1, 20213 minReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 10, 20212 minThe new marketing reality: How to get the word out under new circumstancesThe approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
May 27, 20213 minRacism and Marketing: Look with new eyes at what you are communicatingAs we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
May 4, 20211 minLook North to Canada for a Marketing OpportunityCanada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
Apr 22, 20212 minHow do you manage social media?Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...
Mar 25, 20213 minTourism marketing did not die– it just became tribalThese are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
Mar 4, 20212 minWhat can a Travel Destination do to market itself right now?These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Feb 4, 20213 minHate speech is not free speechThe Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...
Jan 20, 20212 minWhat to do now with the legacy of you-know-whoAmerica is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...
Dec 24, 20203 minDon't rule out the Creative Economy as a way to rebuild the economyArts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
Dec 3, 20201 minThis holiday Season, discover the Cinnamon Bear - you won't be sorry!As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...
Nov 26, 20203 minWhy UNH should drop Franklin Pierce, againI was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
Nov 12, 20202 minCOVID Stories, Rethinking a Campaign to Meet the Moment - Concord NHThe truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
Nov 5, 20204 minWhy do I love Portugal? Here’s an Answer for Today’s Troubled AmericaMy first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
Oct 8, 20204 minA rough road ahead for higher leaningWe should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less
Sep 18, 20203 minRecipe for Designing the Marketing Plan that Sets You Apart from the CrowdHow do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...