Jul 12 minBuilding a Brand One Step at a TimeWe have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
Jun 103 minNot a Zombie Brand - But a Brand that Outlived the Product - the TWA HotelBut the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
Jun 42 minIn a Crisis: If you are going to take a bath, you might as well come cleanIf you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
May 211 minTime to Ditch the Newsletter? Oh yes!Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new
May 12 minIn any crisis plan one thing is always constant: Never lie. Here is whyIn the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp
Apr 292 min5 Communication Tips For NH Non-Profits In Our New COVID19 Environment This is a defining time for so many non-profits; and the reality is that some will not survive it.
Feb 131 minHow to craft a press kit (fast!)Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
