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coronavirus

Feb 18
3 min

Why some trust fiction over science

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

130

Dec 9, 2020
2 min

The Communication Problem with a COVID Vaccine

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

441

Nov 26, 2020
3 min

Why UNH should drop Franklin Pierce, again

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

421

Oct 29, 2020
2 min

Rebranding in a Pandemic? Sure, why not?

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

200

Sep 18, 2020
3 min

Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

230

Jul 8, 2020
2 min

Looking to hire a PR Firm?

A crisis is not easy, call a professional in and get help.

201

Jul 1, 2020
2 min

Building a Brand One Step at a Time

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

451

Jun 10, 2020
3 min

Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel

But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and

420

Jun 4, 2020
2 min

In a Crisis: If you are going to take a bath, you might as well come clean

If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and

280

May 21, 2020
1 min

Time to Ditch the Newsletter? Oh yes!

Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new

350

May 1, 2020
2 min

In any crisis plan one thing is always constant: Never lie. Here is why

In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp

410

Apr 29, 2020
2 min

5 Communication Tips For NH Non-Profits In Our New COVID19 Environment

This is a defining time for so many non-profits; and the reality is that some will not survive it.

530

Feb 13, 2020
1 min

How to craft a press kit (fast!)

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.

200

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Why some trust fiction over science

The Communication Problem with a COVID Vaccine

Why UNH should drop Franklin Pierce, again

Rebranding in a Pandemic? Sure, why not?

Recipe for Designing the Marketing Plan that Sets You Apart from the Crowd

Looking to hire a PR Firm?

Building a Brand One Step at a Time

Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel

In a Crisis: If you are going to take a bath, you might as well come clean

Time to Ditch the Newsletter? Oh yes!

In any crisis plan one thing is always constant: Never lie. Here is why

5 Communication Tips For NH Non-Profits In Our New COVID19 Environment

How to craft a press kit (fast!)

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603-224-5566

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