Mar 173 minMarketing lessons from the Wrath of KhanWe come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
Mar 32 minThe new marketing roadmap for nonprofitsThe times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Feb 33 minThe Communications Exception of ExceptionalismMyths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
Nov 18, 20212 minWords are tools, and they are weaponsWords are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...
Oct 7, 20212 minHiring? Everyone Else is Too: Marketing Staffing HacksDrive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...
Aug 19, 20212 minHow do I start my jump marketing now?How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
Aug 12, 20213 minCommunications in a divided nationA house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
Jul 1, 20213 minReturn to the Roaring 20s:What to do now in terms of marketing if things take off? Again…“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...
Jun 10, 20212 minThe new marketing reality: How to get the word out under new circumstancesThe approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
May 4, 20211 minLook North to Canada for a Marketing OpportunityCanada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...
Feb 18, 20213 minWhy some trust fiction over scienceMore people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
Dec 9, 20202 minThe Communication Problem with a COVID Vaccine The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
Nov 26, 20203 minWhy UNH should drop Franklin Pierce, againI was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
Oct 29, 20202 minRebranding in a Pandemic? Sure, why not?In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
Sep 18, 20203 minRecipe for Designing the Marketing Plan that Sets You Apart from the CrowdHow do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...
Jul 1, 20202 minBuilding a Brand One Step at a TimeWe have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
Jun 10, 20203 minNot a Zombie Brand - But a Brand that Outlived the Product - the TWA HotelBut the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
Jun 4, 20202 minIn a Crisis: If you are going to take a bath, you might as well come cleanIf you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and
May 21, 20201 minTime to Ditch the Newsletter? Oh yes!Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new