Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...

“It’s never too late to be whoever you want to be. I hope you live a life you’re proud of, and if you find that you’re not, I hope you...

The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...

Canada. The World Next Door? Maybe more. For years, Canada was quietly surpassing the US in education, healthcare, quality of living and...

More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...

The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

A crisis is not easy, call a professional in and get help.

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and

If you are going to take a bath, you might as well come clean! We say that a lot in public relations when things go wrong. Hiding facts, and

Fear not, there is a way forward that works better, but also serves your core mission. The key is that you need to see a blog as the new new

In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp

This is a defining time for so many non-profits; and the reality is that some will not survive it.

Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.