Nonprofits

How to write a non-profit mission statement

A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...

Healthcare Marketing Has a Sick Day

Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...

2022: A Year of Thanks

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

Marketing lessons from the Wrath of Khan

We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...

The new marketing roadmap for nonprofits

The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...

The Communications Exception of Exceptionalism

Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...

Words are tools, and they are weapons

Words are tools, and they can be weapons. I build my business with words, and words can be keys to understanding — and open doors and...

Hiring? Everyone Else is Too: Marketing Staffing Hacks

Drive down any street, and look at the signs. They don’t say “try our sandwich,” or “save on shampoo here.” No, they all say “We are...

How do I start my jump marketing now?

How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...

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