How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
top of page
Search
- Mar 31
- 3 min
What's the big deal about a flag?
The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...
290
- Feb 16
- 3 min
It's Time to Have a Serious Talk about Climate Change
Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...
430
- Jan 19
- 3 min
Diversity is more than a catch phrase - it is a way of being
The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...
210
- Oct 26, 2022
- 1 min
Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
400
- Jun 10, 2022
- 3 min
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
120
- May 12, 2022
- 2 min
Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
260
- Mar 10, 2022
- 2 min
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
130
- Mar 3, 2022
- 2 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
340
- Dec 16, 2021
- 2 min
Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
200
- Dec 2, 2021
- 4 min
A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
690
- Nov 26, 2021
- 2 min
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
180
- Nov 4, 2021
- 2 min
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
430
- Sep 16, 2021
- 2 min
Need a crisis tune up?
I got a call the other day from a group in the midst of a crisis. These calls come more frequently than you would expect. And, often the...
210
- Aug 12, 2021
- 3 min
Communications in a divided nation
A house divided against itself, cannot stand. No nation has lost more people to COVID-19 than the US. One would think that a fact like...
180
- Jun 23, 2021
- 2 min
What Kind of Message do New Potential Laws Send about NH?
The NH economy is about to recover. Things are looking up. So one has to wonder why the Legislature and Governor would pass a budget so...
420
- Apr 13, 2021
- 2 min
What's next in tourism? Immersion Travel
Immersion Travel Immersion tourism based on experiences and access to authentic people, places and flavors. No more cookie cutter...
240
- Mar 25, 2021
- 3 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
200
- Feb 25, 2021
- 2 min
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
490
- Feb 18, 2021
- 3 min
Why some trust fiction over science
More people have died of COVID-19 in the United States than in any other country. This has to be one of the greatest public health...
230
bottom of page