One of my favorite quotes by PR thought leader Pat Jackson is so simple: Study Poverty. No organization that helps people wants to come off looking liked they have endless resources or funding. Keep it simple and in proportion, and people will listen. Have too much, and many will say: Hey they have this under control, they don’t need my help. So, my marketing radar was set off when RALI New Hampshire overwhelmed me. I saw articles, massive social media ads, and full-page ads