How do you make a Listening Session work?
Listening sessions. No one likes them. And unless people are pissed off, they will not attend. But, often an organization has no choice but to hold a listening session, invite the public and take careful notes. They are doable –and here are some tips to make them work as part of a smart marketing program: 1: Partner when possible. To get folks to come to your listening session, be sure to find an appropriate partner – they might not only be able to help with the right venue,