May 15, 20192 minWhy brands matter, more now than everWhy do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
Jul 20, 20182 minWhat we can learn from how Maine uses products to build brandThe challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that
Jun 6, 20184 min5 Marketing Trends All Brands Should Follow OnlineMarketing in the online world has evolved a lot over the last few years. The parameters to measure success have changed and what worked a ye