Edward L. Bernays and selling tobacco with a grand 'Green Ball'
So, Bernays' mind went to work – if he could not change the wrapper – he had to change society and make green a fashionable color…
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- Mar 22, 2018
- 2 min
Opening the door to the dark side of marketing
Bernays rarely told this side of the story – as he must have come to see the horrible damage and death this would cause. He said he regrette
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