How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
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Mar 31, 20233 min
Why a Clear and Relevant Brand Matters
A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...
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Dec 20, 20222 min
2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
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Mar 3, 20222 min
The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
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