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Why do you need a crisis preparedness training?

Crises can spell disaster for organizations beyond disrupting normal business operations. Preparing for the worst means facing fears and bringing a team together to assess what makes your organization resilient and asking how you can best serve your constituents, customers, and community during a crisis. Then getting a plan in place and training your team to be ready, whatever comes your way.


Our Crisis Communications Preparedness Training Program is here to equip organizations with the necessary skills and confidence to effectively communicate during a crisis situation. Our support focuses on preparing spokespeople to convey accurate information, demonstrate empathy, and maintain composure under pressure, and questioning how your important work continues, even when a crisis is swirling around you.


Here are some reasons to invest in crisis preparedness:


  • Crisis preparedness training prepares individuals and organizations to respond effectively to the unexpected and expected. By having a plan in place and trained team to implement it, an organization can minimize damage and respond swiftly to get through a crisis.

  • Training equips individuals with the skills to handle communication under pressure, ensuring that the right messages are conveyed to stakeholders, media, and the public.

  • During a crisis, people look to leaders and organizations for guidance and answers. Effective crisis communication helps maintain trust by providing facts, and demonstrating empathy.

  • In some industries, there are legal and regulatory requirements for crisis preparedness and communication. Failure to comply with these requirements can lead to legal consequences.

  • Crises tend to attract media attention. Training equips you with media management skills, enabling them to interact with the media, stick to key messages, and manage the narrative.

  • Crises can also impact the safety and well-being of employees. Training ensures that employees are aware of the protocols to follow during emergencies, promoting their safety and security.

  • Organizations have a responsibility to their communities. Effective crisis response not only protects the organization, but also ensures that communities are supported and informed during challenging times.


Crisis preparedness training is essential for protecting reputations and maintaining trust and confidence in the face of unexpected and challenging events. If we can help you consider a training, please reach out.

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