How a BRAND Can See you Though a Crisis
These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...
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- Oct 29, 2020
- 2 min
Rebranding in a Pandemic? Sure, why not?
In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
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- Oct 1, 2020
- 4 min
Hard to Respect a Ghost Site like “Respect New Hampshire”
Spoofing? That would be creating a website as a hoax to fool web users into thinking that the website has been created by a different...
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- Jun 10, 2020
- 3 min
Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
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- May 12, 2020
- 2 min
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
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- Apr 15, 2020
- 3 min
What does COVID-19 Mean for the Portuguese Travel Industry? What are the next steps?
Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi
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- Apr 8, 2020
- 3 min
How the travel industry emerges from COVID-19 (If I had a crystal ball)
Certainly, longer flights might be a different story — bigger jets, and bigger destinations may be more of a draw — if the economy recovers.
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