What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
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- Mar 31
- 3 min
Why a Clear and Relevant Brand Matters
A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...
680
- Feb 16
- 3 min
It's Time to Have a Serious Talk about Climate Change
Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...
430
- Feb 2
- 4 min
Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
500
- Jan 19
- 3 min
Diversity is more than a catch phrase - it is a way of being
The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...
210
- Dec 29, 2022
- 2 min
Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
531
- Dec 1, 2022
- 2 min
Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
490
- Oct 26, 2022
- 1 min
Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
400
- Oct 12, 2022
- 2 min
Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
190
- Sep 27, 2022
- 6 min
Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
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- Sep 16, 2022
- 2 min
The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
431
- Aug 29, 2022
- 2 min
Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
3920
- Jun 24, 2022
- 3 min
Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
550
- Jun 10, 2022
- 3 min
19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
110
- Apr 28, 2022
- 2 min
Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
430
- Apr 14, 2022
- 1 min
Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
300
- Mar 10, 2022
- 2 min
The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
130
- Feb 17, 2022
- 3 min
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
150
- Jan 6, 2022
- 2 min
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
250
- Oct 21, 2021
- 2 min
A free press and a safe press go hand in hand to safeguard our democracy
In 1783 George Washington said: "the freedom of Speech may be taken away—and, dumb & silent we may be led, like sheep, to the Slaughter.”...
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