Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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May 21, 20192 min read
Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
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Nov 14, 20173 min read
Food sells a brand, some tasty lessons...
I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California,...
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Jun 22, 20176 min read
Understanding the US traveler - only 36 % of Americans hold a valid passport
U.S. travel to international destinations increased 9% in 2015 over all, but rose more than 18% to Portugal.
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Mar 7, 20171 min read
Why it is not a Brand without a Brand Book
A BRAND is a space in the mind, that you put there and you own…
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