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Why it is not a Brand without a Brand Book

A BRAND is a space in the mind, that you put there and you own…

Components of brand-book:

Logo (options for its implementation, standards and guidelines for use of the logo in different situations, as well as its placement next to other logos and images).

  • Dimensions (for different formats, minimum size)

  • PMS color (s)

  • Monochrome execution

Brand font and how to use photos (recommendations for additional options of fonts).

  • Type family

Brand Promise (what the brand offers in return for use).

The elevator speech

  • How to verbalize the brand

The Look (principles of the layout).

  • Signage

  • Banners, flags

  • Web

  • Print

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