#crisis

Jun 12, 2019
3 min

Changing minds and opinions about who you are and your brand through communication strategy

Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And we all know that a bad opinion tends to have more impact than several positive ones, often making it difficult for a brand to recover from hard times. But the good news is that rebuilding your reputation is not impossible and there are ways to change the perception about your brand through communications. Our approach to changing opinions,

Apr 4, 2019
1 min

Crisis in cases of Fraud or Embezzlement

Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp

Mar 7, 2019
1 min

What to do when a crisis hits

Follow these 10 steps, and you should find the light at the end of the tunnel.

Feb 7, 2019
1 min

Crisis: Developing media statements

In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a

Nov 29, 2018
2 min

Organizational transitions: How to tame the dangers

Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust

Oct 25, 2018
3 min

Crisis communication goals

At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t

Oct 4, 2018
3 min

Recent Columbia Gas crisis has some stark lessons for us all

A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud

Mar 8, 2018
1 min

6 Basic Social Media Rules to Remember

Prepare –Post terms of use, disallow profanity, stay in your lane. Monitor – Keep a close eye on all outlets – in time of crisis monitor constantly. Beware of Twitter, where your handle can be used to tag you. Reply – Respond with professionalism and within key messaging to any call out that merits a reply Ask the person interaction to connect with a private message (as spelled out in terms of use). Hide any comment that is wrong, explosive or inflammatory, and delete anythin

Feb 8, 2018
1 min

CRISIS COMMUNICATION in cases of Fraud or Embezzlement

Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is especially important when fraud or embezzlement hits a nonprofit organization. You can better protect your organization’s reputation and image by planning ahead, acting wisely during the crisis, and following up immediately after the crisis is under control. It is important to note that there are a variety of situations which represent a c