Monitor – Keep a close eye on all outlets – in time of crisis monitor constantly.
Beware of Twitter, where your handle can be used to tag you.
Reply – Respond with professionalism and within key messaging to any call out that merits a reply
Remember in a time of crisis, many people will use social media as a way to reach you- especially if the phone is not an easy option.
Be prepared, stay in your lane, think before you post.