Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...

So, my son Owen has become something of a media sensation with the success of his shop SquidFlip. Yes, I am a publicist. But no, I did...

At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...

Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...

In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio

And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera

What is a press release good for? Press releases still have relevance if you follow these four best practices.

And have a plan. It call comes back to what you are trying to do online – not how cool you think you are.  You want to connect and share, no

Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi

Is Lying Good Marketing? What You Can Learn From the Truth Wars