Pitching stories: How to be a better ally for journalists
Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...
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- Oct 18, 2018
- 2 min
The one client I did not promote - my son
So, my son Owen has become something of a media sensation with the success of his shop SquidFlip. Yes, I am a publicist. But no, I did...
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- Mar 2, 2018
- 2 min
What are Gummie Bears?
At Louis Karno & Company, we tell our clients that Key Messages are like Gummie Bears: They are bite-sized (short, easy to speak) They...
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- Feb 28, 2018
- 2 min
How to ace the media interview....
Set goals for every appearance Keep thinking O-S-T-A: objective, strategy, tactics and audience Hammer home your key messages For...
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- Nov 30, 2017
- 2 min
Deadlines, Timing and Follow-Ups
In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio
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- May 24, 2017
- 2 min
What is a press release good for?
And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera
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- Mar 14, 2017
- 2 min
Is It Worth the Effort and Expense to Send Out Press Releases?
What is a press release good for? Press releases still have relevance if you follow these four best practices.
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- Mar 10, 2017
- 2 min
When It Comes To Marketing, Tragedy is a Brand Killer Not a Strategy
And have a plan. It call comes back to what you are trying to do online – not how cool you think you are. You want to connect and share, no
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- Feb 24, 2017
- 2 min
How constant lies change our culture, again
Today’s lies come without a clear end game. Rather than coming at a time of a national crisis, they feed fears of crisis – and they are divi
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- Feb 18, 2017
- 2 min
Is Lying Good Marketing? What You Can Learn From the Truth Wars
Is Lying Good Marketing? What You Can Learn From the Truth Wars
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