Pitching stories: How to be a better ally for journalists
Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is usually a win-win scenario, because journalists get content and you get to push your messaging out there. Just be mindful of their deadlines and need for balanced straightforward news. When pitching stories, it’s important to be targeted in your outreach because reporters are usually crunched for time, especially in this era of shrinking newsrooms