The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So

Before you make your pitch, figure out the news hook. Why would readers/listeners/viewers want to know about the organization’s...

News is the unusual, controversial, the new. If the airplane lands, it’s not news.

Mark the end of your release with “-30-,” or the pound sign repeated several times “###”. These inform the journalist that the release has e