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The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
Sep 16, 20222 min read


Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
Aug 29, 20222 min read


Want to enjoy Portugal? Just Slow Down, and Explore
The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...
Aug 7, 20222 min read


Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
Jun 24, 20223 min read


19 Coffins: Finding Common Ground around Guns
When news comes of yet another shooting, so many of us ask “when will this stop?” In communications, we look for common ground. The place...
Jun 10, 20223 min read


Many Americans get their news from TikTok: Is that a Good Thing?
I was on a Zoom the other day on some new market research. An interesting stat came over about how many people get their news from...
May 12, 20222 min read


Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
Apr 28, 20222 min read


Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
Apr 14, 20221 min read


How Covid reintroduced me to an old friend
Covid has not been something I wish to celebrate or remember. But here we are. And as I look back at the enormous shift in our lives, I...
Mar 31, 20223 min read


Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
Mar 17, 20223 min read


The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
Mar 10, 20222 min read


The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Mar 3, 20222 min read


2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
Feb 17, 20223 min read


The Communications Exception of Exceptionalism
Myths. Legends. They are part of our self-awareness, our sense of place, our sense of being. The ancients looked at the stars and came up...
Feb 3, 20223 min read


The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Jan 20, 20222 min read


Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
Jan 6, 20222 min read


Now what? Louis Karno's predictions for the travel market for 2022
Every year Louis Karno shares its prediction for the travel market for the coming year. So, 2022 is a real challenge, but a few things...
Dec 30, 20212 min read


Framing lies as truth
Words are tools, and they can be weapons. I build my career with words, and words can be keys to understanding - and open doors and...
Dec 16, 20212 min read


A Cubs Fan's Last Request
When I was a kid, well — a high schooler, I might leave school just a little bit early some spring days. A friend’s mom worked for the...
Dec 2, 20214 min read


How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
Nov 26, 20212 min read
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