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How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
Apr 27, 20233 min read


What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
Apr 13, 20235 min read


Why a Clear and Relevant Brand Matters
A clear brand is defined as a space in the mind of the consumer, that you put there and you own. It identifies what is distinct from...
Mar 31, 20233 min read


What's the big deal about a flag?
The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...
Mar 31, 20233 min read


Seeing through the marketing of a college education
One of my favorite long-running skits on Saturday Night Live is the Five Timers Club for celebrities who have hosted SNL five times or...
Mar 15, 20233 min read


Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
Mar 7, 20233 min read


It's Time to Have a Serious Talk about Climate Change
Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...
Feb 16, 20233 min read


Travel for Good: Giving Back and Having an Amazing Trip
Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...
Feb 2, 20234 min read


Diversity is more than a catch phrase - it is a way of being
The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...
Jan 19, 20233 min read


The Alentejo is the Destination of 2023
We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...
Jan 5, 20232 min read


Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
Dec 29, 20222 min read


2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
Dec 20, 20222 min read


Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
Dec 1, 20222 min read


2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
Nov 3, 20222 min read


Concord: It's Time to Talk about Preservation
While the historic agreement to save Concord's Gasholder is good news all around, it caps off a decade of loss. Sadly many of the...
Oct 26, 20221 min read


Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
Oct 12, 20222 min read


Lessons Learned from 7 Weeks in Portugal’s Alentejo
They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...
Sep 27, 20226 min read


The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
Sep 16, 20222 min read


Toss your “bucket list” in the bin: It's time for tourism to help the planet
The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...
Aug 29, 20222 min read


Want to enjoy Portugal? Just Slow Down, and Explore
The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...
Aug 7, 20222 min read
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