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Why Facebook works better than Google ads

Facebookads are not the same as Google ads: Google ads work when someone clicks on them to find your business, while paid social media helps your business find them. Facebook advertising does this by letting you to target specific audiences that are likely to be interested in your services by leveraging the huge amount of data they have on their users.

The more people reached, the better the audience. But unlike old-fashioned advertising, the idea in paid social media ads is to reach the right people, so you can be micro targeted versus trying to hit as many eyes as you can, regardless of predisposition to work with you.

Facebook has a worldwide audience of more than 1.5 billion people – around one-fifth of the entire earth’s population – no other site comes close to Facebook’s market share.

First, you identify your campaign objective, or what you want your Facebook ads to accomplish. This might be driving traffic to your website, or an event, or a service.

Once you’ve identified your real objective, you then work with Facebook to target the exact type of person the ads should be shown to. This is done by audience segmentation – or a slice of your key markets (likes, gender, location, age….) so Facebook only shows your ads to people who have the behaviors and match to the demographics you want.

Facebook has thousands of audience parameters, allowing you to create amazingly refined segments for each campaign. You can also create custom audiences by uploading data on existing customers that you already have, which lets Facebook build “lookalike” audiences based on parameters you selected.

Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording and image used.

Then, you use data and analytics to evaluate the performance of the ads, allowing you to make changes to improve everything from shares to click-through rate.

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