The average American is overwhelmed. With the drumbeat of negative headlines, scandals, and shocking news the result is a desire to flee. So

Sharing is caring: Simple tips to get your social media contents shared

Just about a year ago there were a variety of unique Social media platforms: Instagram, where users shared pictures and short 15-second videos Facebook allowed its users to communicate with friends Snapchat, where people could share short stories that would disappear in a 24-hour time frame YouTube allowed bloggers to post unlimited numbers of videos Periscope was a place to find real-time video streaming people all over the world Twitter was a popular media platform to share

I recently gave a talk on branding and tourism. I offered the group examples of great tourism brands, places like Hawaii, California, New York, Maine – and of course Italy, France and Spain. My point was simple – if you could add the word “Hawaii” to a product – not only will it sell for more; it will evoke the power of the brand. Think Italian shoes, French wine, Spanish almonds, and even Hawaiian-style shampoo. But making that jump from destination to brand is tricky. It

Facebook ads are visual and match the ways that people use Facebook, especially on mobile devices. A Facebook ad also depends on the wording

Most people, including journalists, use social media to connect with friends and family, so unless you know a journalist personally, you sho

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you have