A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony.
A Brand Book is a set of visual standards and guidelines, instructions for a practical way to build a brand identity.
So, what is a BRAND?
Your BRAND is everything--the things you communicate to key markets.
By definition, a BRAND is whatever the stakeholder thinks of when he or she hears “your name.”
A BRAND is a space in the mind, that you put there and you own…
Components of brand-book:
1. Logo (options for its implementation, standards and guidelines for use of the logo in different situations, as well as its placement next to other logos and images).
Dimensions (for different formats, minimum size)
PMS color (s)
2. Brand font and how to use photos (recommendations for additional options of fonts).
3. Brand Promise (what the brand offers in return for use).
4. The elevator speech
How to verbalize the brand
5. The Look (principles of the layout).