How the BMW 2002 changed Marketing
TThe BMW 2002 is the perfect marketing example of the right product with the right promotion. It not only saved BMW, but repositioned the...
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- Aug 11
- 3 min
Why do you need a blog? It's the smartest tool in the kit
Using a blog as the core of a communications campaign is a powerful way to connect with your audience, share your message, and build ...
140
- Jul 27
- 2 min
Why you need a DEI Statement on your Website
I look at so many websites these days, and I often find that many organizations just don't get inclusion. Something as basic as a DEI...
110
- Jul 13
- 2 min
Tips for Marketing during Uncertain Times
Marketing a product or service during uncertain times and to a divided nation can be a challenging task. So, here are some strategies...
250
- May 30
- 3 min
Blogging can be a powerful marketing tool
Blogging can be a powerful marketing tool for many reasons. Blogging continues to hold significant value, and it remains an effective way...
140
- May 24
- 2 min
What is the role of AI in marketing?
Battlestar Galactica told a sobering tale of artificial intelligence (AI) gone wrong. The Cylons were AI-run machines built by humans...
160
- Mar 7
- 3 min
Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
270
- Mar 17, 2022
- 3 min
Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
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- Feb 17, 2022
- 3 min
2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
150
- Jan 6, 2022
- 2 min
Thank you for a year to remember!
So, 2021, that was a year. And thanks to you - it was a year to remember! At Louis Karno & Company we knew it would be a challenging year...
260
- Nov 26, 2021
- 2 min
How to get ready for the unexpected
Robin Schell That was the topic of the panel presented prior to the Yankee Chapter of PRSA (Public Relations Society of America) annual...
180
- Nov 4, 2021
- 2 min
Never before have so many people understood so little about so much
Back in the day, scientist James Burke commented that “Never before have so many people understood so little about so much.” Sadly, this...
430
- Aug 19, 2021
- 2 min
How do I start my jump marketing now?
How do I jump start my marketing now? This is a question many folks are asking, from non-profits to smaller companies. Here at Louis...
270
- Aug 5, 2021
- 2 min
How to market in the new market
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
210
- Jun 10, 2021
- 2 min
The new marketing reality: How to get the word out under new circumstances
The approach to marketing has changed. Back in the day a simple newspaper or magazine ad did the trick. But that type of outreach often...
270
- May 27, 2021
- 3 min
Racism and Marketing: Look with new eyes at what you are communicating
As we see a new awareness towards systemic racism in the US, new standards have come up around communication. Racist, sexist, and...
350
- May 13, 2021
- 2 min
The world of travel has changed- what happens next in marketing?
The world of travel has changed. Remember what happens next in travel and the market that emerges will be very different from the one...
240
- Apr 1, 2021
- 1 min
Why a Brand Book?
A Brand Book is a tool to build a place in the mind though bringing many different voices into harmony. A Brand Book is a set of visual...
190
- Mar 25, 2021
- 3 min
Tourism marketing did not die– it just became tribal
These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...
200
- Mar 4, 2021
- 2 min
What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
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