What the three bears have to teach us in the time of COVID-19
Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no
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Mar 30, 20201 min read
Crisis Review March 30th
These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...
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Mar 18, 20202 min read
What to do in a crisis like this with your communications?
Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now
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Mar 12, 20203 min read
How to have that difficult conversation when everything seems at stake?
We don’t all agree. Not all the time. That is the essence of a democracy. Discussion is the glue of freedom. But how do we bridge the gap, a
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Jan 28, 20203 min read
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
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Jun 12, 20193 min read
Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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Apr 30, 20194 min read
How hate crawled out of the shadows, and how to send it back
In the shadow of the latest racist shooting, there should not be a blurred line between hate speech and free speech. But to the media...
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Apr 4, 20191 min read
Crisis in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputationof your organization. This is esp
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Mar 7, 20191 min read
What to do when a crisis hits
Follow these 10 steps, and you should find the light at the end of the tunnel.
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Feb 7, 20191 min read
Crisis: Developing media statements
In the event of a crisis, the news media and other parties, including employees, will want to know basic information regarding the event – a
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Nov 29, 20182 min read
Organizational transitions: How to tame the dangers
Transitions. They can sure be hell to an organization. Going from one leader to another is always a scary and unsure time. Losing a trust
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Oct 25, 20183 min read
Crisis communication goals
At its core, crisis communication is simply very good communication done very quickly. Communicating during a crisis can be difficult. All t
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Oct 4, 20183 min read
Recent Columbia Gas crisis has some stark lessons for us all
A rebrand may be order – but a change of culture and crisis planning should be top of the agenda, as this will be a communications case stud
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Aug 23, 20182 min read
Interviews: Pass or Fail?
When you stay cool, you show a willingness to cooperate with reporters and convey an impression of candor.
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May 22, 20181 min read
Something we need to think about on Memorial Day
The listing of the Hall of Flags in Concord’s Statehouse by the Preservation Alliance should have come as a wakeup call to us all this...
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Feb 8, 20181 min read
CRISIS COMMUNICATION in cases of Fraud or Embezzlement
Your number one communications goal during any crisis situation is to protect the integrity and reputation of your organization. This is...
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Jul 13, 20172 min read
Lawyers versus PR people…. The eternal struggle
Something bad happens, and you go around the table asking about next moves.
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Apr 15, 20172 min read
Springtime for Hitler and Marketing?
Know when to stop. If you are in hole, don’t dig it deeper – stop, think it through and pivot back to a safe talking point. The more you dig
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Apr 14, 20172 min read
6 PR lessons from United’s not-so-friendly skies
1. Everyone is a citizen journalist today. Before you send in Jack Bauer to pull some guy off an aircraft, remember that dozens of lenses ar
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Feb 9, 20171 min read
Crisis Communications: The Day That Sean Spicer Got It Right
Melissa McCarthy's impression of Sean Spicer generated headlines and laughs. What was his reaction?
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