top of page
Search


How to write a non-profit mission statement
A non-profit mission statement is a statement that describes the purpose, goals, and values of a non-profit organization. It is a concise...
Apr 27, 20233 min read


What's New in the Alentejo? Lots!
Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...
Apr 13, 20235 min read


What's the big deal about a flag?
The flag is a symbol of a nation. You see flags at the Olympic Games, in front of government buildings and in backyards for national...
Mar 31, 20233 min read


Seeing through the marketing of a college education
One of my favorite long-running skits on Saturday Night Live is the Five Timers Club for celebrities who have hosted SNL five times or...
Mar 15, 20233 min read


Healthcare Marketing Has a Sick Day
Call your local doctor to book a checkup. And it starts.... The voice mail, the long wait to talk to a human, and the long wait for an...
Mar 7, 20233 min read


Diversity is more than a catch phrase - it is a way of being
The front page of the Union Leader recently lauded Concord, NH, for allowing side by side religious and atheist displays in front of the...
Jan 19, 20233 min read


Can a chicken tender be your brand?
Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...
Dec 29, 20222 min read


2022: A Year of Thanks
Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...
Dec 20, 20222 min read


Travel Trends to Watch in 2023
This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...
Dec 1, 20222 min read


2022 Was a Year to Remember for the Alentejo
Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...
Nov 3, 20222 min read


Strange New Worlds: Just What the World Needs Now
The latest version of Captain Chris Pike is a true optimist. Even facing a terrible fate, he is able to stay strong. I have to admit,...
Oct 12, 20222 min read


The new Secret Sauce in Marketing is Kindness
The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...
Sep 16, 20222 min read


Recession: How will it impact the travel industry?
Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...
Jun 24, 20223 min read


Portugal’s Alentejo Emerges as a Unique Destination amid Media praise
The New York Times pronounced the Alentejo as one of the 52 Places for a Changed World, a list that highlights places around the globe...
Apr 28, 20222 min read


Is it time to drop Facebook?
Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not...
Apr 14, 20221 min read


Marketing lessons from the Wrath of Khan
We come on the 40th anniversary of the film Wrath of Khan in a time of strife and change. Yet, the classic film that saved the Star Trek...
Mar 17, 20223 min read


The Marketing of War has Changed: Truth now matters
On the eve of the US entering World War I, the Creel Commission was set up to convince Americans that entering the war on the side of the...
Mar 10, 20222 min read


The new marketing roadmap for nonprofits
The times they are a changin'. And we have to change too. Not change the rules of how communication works, but rather look at what tools...
Mar 3, 20222 min read


2022 A Year of Uncertainty, Some Marketing Insights and Predictions
Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...
Feb 17, 20223 min read


The COVID-19 pandemic is a “tsunami” that washed New Hampshire away
When Covid first hit, a European politician framed the issue in a clear headed way. Portuguese Prime Minister Antonio Costa said that the...
Jan 20, 20222 min read
bottom of page
