Have you read the latest about Facebook and Instagram? From scandals to election hacking to body image — the news has not been good. Not surprisingly, it was no surprise when the platform recently announced it had lost users.
So, we have to ask the obvious question: If your organization is actively on Facebook, does it mean you support the questionable choices the platform has made?
First, let's do the numbers: The number of Facebook users on earth, about 3 billion. Daily Facebook users? 2 billion. That’s a lot of people.
Now to the issues: You can't miss them — whistleblowers, data scandals, Russian hacking, white supremist efforts, and a frat like company culture. Worst, is that groups like white supremist, right wing militias and demotic terrorists use it as way to share lies and to organize.
In the shadow of war, scandal and hatred, we have to ask the question: Is it time to exit stage left? If you are an upstanding company or non profit, does it feel right to be on a platform that does not share your values? Can you break through a sea of cat photos, fake news stories and rants?
We have to predict that in the face of dismissing return, horrible PR, and mounting companion, Facebook will see a continued exodus of users and companies.
In a decade, it may rival Yahoo! And MySpace along with Google+, because to be completely honest, Facebook is its own worst enemy.