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Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
Mar 16, 20213 min read
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Yes.The Monument to the Discoveries was built as Fascist Propaganda And this is why You should care
A few weeks back I innocently posted a travel blog I had written (a while ago) on Portugal to 2 travel and expat pages on Facebook. What...
Mar 11, 20216 min read
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What can a Travel Destination do to market itself right now?
These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...
Mar 4, 20212 min read
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Karno’s 2021 Travel Predictions - Well, maybe… here’s what could happen
We did not get it right a year ago in predicting the pandemic and collapse of world travel in 2020. Not that the signs were not there,...
Jan 13, 20213 min read
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Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
Nov 26, 20203 min read
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COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
Nov 12, 20202 min read
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Rebranding in a Pandemic? Sure, why not?
In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
Oct 29, 20202 min read
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Pandemic Business Communications Practices, how to dress and Zoom for the brave new world
The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...
Aug 6, 20203 min read
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António Guterres was right: It is time to be true to ourselves
For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.
Jul 29, 20203 min read
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Looking to hire a PR Firm?
A crisis is not easy, call a professional in and get help.
Jul 8, 20202 min read
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Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
Jul 1, 20202 min read
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Time to Ditch the Newsletter? Oh yes!
Fear not, there is a way forward that works better, but also serves your core mission.
The key is that you need to see a blog as the new new
May 21, 20201 min read
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What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
May 12, 20202 min read
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Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
May 7, 20204 min read
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I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
May 5, 20202 min read
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5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
Apr 29, 20202 min read
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Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19
The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance
Apr 13, 20203 min read
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