Social media…. It can be a real black hole. You pour in posts, time and sweat. And, no one comes. So, how to break through and not get...

These are not the best of times for destination marketing. Travel journalism is in a transition. A hotel group recently purchased Travel...

These are tough times for tourism. And now more than 1 year into the pandemic – so many destinations are still hitting the pause button...

The Weimar Republic in Germany was hailed as one of the purest democracies of the 20th century. Built on dialog and openness, it...

America is on a journey. And, we just took a detour. As a communicator, the question at hand is this: How do we deal the legacy of the...

Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...

As the air flows colder, it is hard not to think of the holidays but not think of the Cinnamon Bear. When I was 13, I would study art...

I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...

The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.

My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...

We should all agree that an education is important. But, COVID-19 is a real game changer for higher ed. Is an on-line course load worth less

How do you stand out in a crowded market and differentiate yourself from the competition? In these complicated times, most of us just...

The new normal in communications is here. Online meetings, virtual face-to-faces and events, plus the outdoor coffee meetings. Some long...

For years Portugal has embraced an Age of Discovery, celebrating the navigators who found new routes to build a commercial seaborne empire.

Statues are powerful symbols, and they evoke a powerful reaction

We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores

Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers

Portugal is the closest European nation to the US - just 4-5 hours to the Azores or Lisbon. New York or Boston to Lisbon is the same as flyi

Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.

The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b