2021: Ainda o apanhamos!
If I had to think of a way to sum up 2020, for me it would be the writings of Eça de Queiroz. You may not be aware of Portugal’s great...
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- Dec 24, 2020
- 3 min
Don't rule out the Creative Economy as a way to rebuild the economy
Arts. Culture. Learning. They are not a luxury – they are the things that define us. What would Salem be without the House of the Seven...
280
- Dec 17, 2020
- 4 min
How a BRAND Can See you Though a Crisis
These are challenging times for any business or organization: Demand, consumer confidence, and spending are all down. Unemployment,...
210
- Dec 9, 2020
- 2 min
The Communication Problem with a COVID Vaccine
The news that so many have waited for is here: COVID-19 vaccines are on their way, and in 2021 the world may turn the corner on this...
481
- Nov 26, 2020
- 3 min
Why UNH should drop Franklin Pierce, again
I was the chair of the 2004 Franklin Pierce Bicentennial Committee, helping to organize the events and programs that marked the 200th...
611
- Nov 19, 2020
- 2 min
7 Reflections on the American Market as seen from Europe
The election is done. The results will be set by Mid-December. A vaccine is coming to the US, but only in mid to late 2021. The road...
240
- Nov 12, 2020
- 2 min
COVID Stories, Rethinking a Campaign to Meet the Moment - Concord NH
The truth was, as COVID transformed cities into less-than-pleasant places to be, Concord’s image was crucial.
380
- Nov 5, 2020
- 4 min
Why do I love Portugal? Here’s an Answer for Today’s Troubled America
My first memory of our family home in Portugal, the Casa dos Moinhos, was from Christmas 1977. After a long absence, we spent the holiday...
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- Oct 29, 2020
- 2 min
Rebranding in a Pandemic? Sure, why not?
In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
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