Not a Zombie Brand - But a Brand that Outlived the Product - the TWA Hotel
But the world would change, travel would become less of a luxury and more of a hassle — and a commodity. The giants of aviation like TWA and
top of page
Search
- May 27, 2020
- 3 min
Research is the way forward in marketing's new normal
Now, more than ever, we need to understand the mindset of our key stakeholder audiences in order to navigate the barriers
493
- May 7, 2020
- 4 min
Can New Hampshire's travel industry recover from this crisis?
Before March 2020, global tourism was in growth mode, with younger travelers seeking the new, bright cities, real culture, and bold cuisine.
720
- May 1, 2020
- 2 min
In any crisis plan one thing is always constant: Never lie. Here is why
In the classic crisis plan one thing is always constant: Never lie. The reason is really simple: Lie once and you lose all credibility. Simp
460
- Apr 13, 2020
- 3 min
Three Communication Lessons from Star Trek The Next Generation in the time of COVID-19
The world of TNG, unlike the shows that followed, was close to utopia. Hunger and poverty had ceased to exist. Racial hatred and intolerance
2410
- Apr 6, 2020
- 2 min
What the three bears have to teach us in the time of COVID-19
Be hopeful. This sucks. But, we will get through it. Share images and thoughts of hope – certainly we all are overdosed on bad news right no
450
- Mar 30, 2020
- 1 min
Crisis Review March 30th
These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...
243
- Mar 18, 2020
- 2 min
What to do in a crisis like this with your communications?
Fast evolving! That is what this is… But the forecast seems to be that the Covid 19 issue is long term. The issue is survival. Cut costs now
390
- Feb 5, 2020
- 2 min
Marcus Aurelius: World's First PR Pro
Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.
510
- Jan 30, 2020
- 2 min
It takes more than just a 'brand' to find success in branding
The worst brands are general and non-specific. Years ago, New Hampshire struggled to market itself doing a “you are going to love it here” b
280
- Jan 28, 2020
- 3 min
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
240
- Dec 31, 2019
- 1 min
How to attract media to social media posts
Instagram is focused on visual content but it is useful to build relationships, too. It is important to share pictures of the products you w
210
- Dec 10, 2019
- 3 min
Trends: Seeing Travel in 2020 with 2020 Vision
As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...
310
- Nov 26, 2019
- 3 min
A empresa que pôs os Americanos a passar férias em Portugal
No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...
770
- Jun 12, 2019
- 3 min
Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
570
- May 21, 2019
- 2 min
Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
360
- May 15, 2019
- 2 min
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
2060
- Apr 17, 2019
- 1 min
What Notre Dame de Paris means to NH
Culture is the essence and hope of humanity. It encompasses language, architecture, cuisine, social habits, music and the arts. It molds how
350
- Mar 28, 2019
- 3 min
How BMW used smart marketing to become the Ultimate Driving Machine
Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...
1,8870
- Mar 14, 2019
- 7 min
Tips For Successful Public Speaking
• Realize that people want you to succeed. Audiences want you to be interesting, stimulating, informative, and entertaining. They don't
570
bottom of page