Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
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- May 21, 2020
- 1 min
Time to Ditch the Newsletter? Oh yes!
Fear not, there is a way forward that works better, but also serves your core mission.
The key is that you need to see a blog as the new new
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- May 14, 2020
- 1 min
The time for piano music has passed
A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c
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- May 12, 2020
- 2 min
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
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- May 5, 2020
- 2 min
I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
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- Apr 29, 2020
- 2 min
5 Communication Tips For NH Non-Profits In Our New COVID19 Environment
This is a defining time for so many non-profits; and the reality is that some will not survive it.
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- Mar 30, 2020
- 1 min
Crisis Review March 30th
These are challenging times. As a communications firm, we monitor the media everyday to get an idea of where this global crisis is...
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- Feb 13, 2020
- 1 min
How to craft a press kit (fast!)
Media kits can deliver the facts supported by graphics and images. So, a lot of what is in the annual report.
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- Feb 5, 2020
- 2 min
Marcus Aurelius: World's First PR Pro
Aurelius lived 2 thousand years ago, but if he had lived today he would be a communications master.
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- Jan 28, 2020
- 3 min
What is in and out in marketing: 2020 PR hacks
The world of marketing is not on its head, it just feels that way. In reality, things just need to be simpler, and more direct.
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