Is Yelp just too Powerful?
The way we do anything and everything has changed. Buying a new mattress or can opener? You will read reviews online – even on a consumer...
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- Feb 25, 2021
- 2 min
Corporate activism and marketing empathy
A few months back an article took a look at how Levi’s and Wrangler had grown different markets through unique branding. Levi’s...
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- Jan 29, 2021
- 4 min
Here Are 5 Heads Ups Before Hiring PR Firm
What works in a relationship with a PR agency is no different from what works for all good relationships. Chemistry has to be there. They...
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- Oct 29, 2020
- 2 min
Rebranding in a Pandemic? Sure, why not?
In order to position any organization for success and capitalize on its unique selling proposition – a rebrand might be in the cards. The...
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- Jul 1, 2020
- 2 min
Building a Brand One Step at a Time
We have been asked to help with a few travel brands over the years. And, we got to build the foundation back in 2004 for the Azores
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- May 21, 2020
- 1 min
Time to Ditch the Newsletter? Oh yes!
Fear not, there is a way forward that works better, but also serves your core mission.
The key is that you need to see a blog as the new new
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- May 14, 2020
- 1 min
The time for piano music has passed
A sad crescendo. Images evoking stiff upper lips. So many of the commercials on television have pivoted to this scenario - so much so that c
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- May 12, 2020
- 2 min
What's next for travel journalism? Survey Says....
The overall message was clear - most surveys are orienting their work towards the post-Covid era.
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- May 5, 2020
- 2 min
I can't imagine a world without journalism
"Democracy Dies in Darkness" is the slogan of the Washington Post, first adopted in 2017. But today we may amend that to read journalism die
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