Trends: Seeing Travel in 2020 with 2020 Vision
As you know, 2020 is the last year of a challenging and transformative decade. There is an uncertainly in the air, and opportunities for...
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- Nov 26, 2019
- 3 min
A empresa que pôs os Americanos a passar férias em Portugal
No que a destinos de férias diz respeito, Portugal sempre se destacou pelas suas praias, sol e bom tempo. O país tem já uma longa e...
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- Jun 12, 2019
- 3 min
Changing minds and opinions about who you are and your brand through communication strategy
Sometimes brands go through moments of crisis that damage their reputation and surround them with an atmosphere of negative opinions. And...
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- Jun 6, 2019
- 3 min
5 tools every Public Relations pro should master
Public relations is all about engaging and building a relationship with key stakeholders through several platforms with the ultimate goal...
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- May 30, 2019
- 2 min
PR 3.0: Redefining public relations in a digital age
Public Relations as we know it dates back to the early 20th century, and Edward Bernays– considered by many the father of modern PR –...
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- May 21, 2019
- 2 min
Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
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- May 9, 2019
- 2 min
Pitching stories: How to be a better ally for journalists
Reporters and editors are always looking for news. You can make their jobs easier by developing and packaging story ideas. This is...
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- Apr 25, 2019
- 2 min
How to come up with an Elevator Speech that is worth the time of day
What is your elevator speech? How many times have you actually been cornered in an elevator and given 45 seconds to the essence of...
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- Apr 11, 2019
- 1 min
How to build a Press Release
Today, content is more visual than ever -- it makes your role in content creation all the more important. Comms projects require creative br
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