Recent headlines demonstrate just how hard the job of a communications professional is. There are rules, and even when you follow them –...

In most instances journalists will not confirm whether they will run a press release. Editors also have to weigh in on news coverage decisio

A pitch letter is a 250 to 300 word letter that presents story ideas for a journalist. You begin the letter by explaining the story idea and

Mark the end of your release with “-30-,” or the pound sign repeated several times “###”. These inform the journalist that the release has e

Op-eds (opinion-editorials) are a strong public education and advocacy vehicle. They are, therefore, a popular communications tool. Newspape

Portugal is having a big year for travel and tourism from the US. The European nation is set to have a 27% increase in American guests...

With the decline of traditional printed media, the rise of intentionally biased media on the Internet has become the rule of the day.

We took the news flow, and did the translation work from Portuguese, which is often long and formal, to US English, which was short, and to

We cannot afford to allow the real and hardworking media be branded as purveyors of fake stories – we need that light of truth, and we need

Culture defines a place, and New Hampshire is no exception. We are the state of Saint Gaudens, Frost, Peyton Place, John Irving and a...

Louis Karno 2017 Travel Forecast

Sometimes you just want to hide in the bushes. When everything goes wrong, you want to stick your head in the sand and wait for the storm to

And for every newsworthy release there are 100 terrible ones today. Add to that many in the media scan their emails because of the prolifera

The problem is often that travel destinations see social media as the enemy. A place where guests can post negative reviews. But if you...

Good question! Most often, no – don’t hold a press conference. But if you have to, here are seven Tips. So, you have read about the...

What is a press release good for? Press releases still have relevance if you follow these four best practices.

The product is amazing, but the awareness in the US market is low. To boost American visits to Portugal we needed to tell the story of Portu

The press release – as old as time itself. Does it still work? Sure it does!

Melissa McCarthy's impression of Sean Spicer generated headlines and laughs. What was his reaction?