I speak Portuguese fluently today. I learned it as a 3-year-old when my family moved to Portugal. We came back to Chicago when I was 4....

Today it feels as if everyone is either going to the Azores, or has been to the 9 Portuguese islands. But back 2004, that was not the...

The term "Ugly American"gained prominence in popular culture as the title of a 1958 book by William Lederer and Eugene Burdick. In 1963,...

In the midset of a tourism boom, sustainable travel destination benefits greatly from having a strong brand. Those that fail to build a...

Travel Trends for 2024: A Round-Up As travel evolves, these trends reflect the dynamic nature of the industry, showcasing a blend of...

Back in 2005, I got a call from a guy called Miguel Carvalho from the Portuguese National Tourist Office in New York. He was the new PR...

Today travel is viewed as sustainable first. Sustainable travel is a word we are hearing a lot of these days. Sustainable travel starts...

Let's face the harsh truth — framing the climate crisis to the American public has failed. No, not everywhere, but just enough that we as...

Some 20 years ago just a few hundred thousand Americans visited Portugal. There were few travel agents and tour operators that...

We had a great year in 2023 promoting the beauty of Portugal's Alentejo in North America. It is Portugal’s biggest region, about the size...

Recently the city of Manchester announced it was interested in a rebrand. And while there are some exceptionally talented agencies in the...

Every year I pick up a pen and say that it has been a good year. And every year it feels true. But, like anything — you can’t just do the...

This was a year of shortages, rebounds, soaring fuel costs, war and high over all costs. Oh, and the World Cup too… So as 2022 winds to...

Two years ago we kicked off a campaign to introduce North America to the Alentejo. In 2022 we won travel recognition that will elevates...

They say that people in the Alentejo remember what the rest of the world has forgotten. I have to admit I have used that as a lead more...

The times are a changin. So many people suffer with short tempers these days, as so many businesses have failed to offer a basic level of...

The thing I never loved about the concept of a bucket list is that it is inexorably linked to death. As in “kick the bucket” plus a list...

The question is a common one: I have 8 days in Portugal - and want to see Lisbon, Porto, Lagos … Rushing, waiting in lines, a blur of...

Well, we need to start with where we are now. In a perceived post-pandemic era, travel boomed. Undaunted by massive jumps in fuel, air,...

Now that we have welcomed 2022, the road ahead is still far from clear. Marketing will be more specialized as we expect more noise and...