Stand Out From The Crowd: Research-Based Branding
My colleague Jayme Simoes and I had the pleasure of presenting at the sold-out NH Nonprofits Conference and Expo at the Grapponne Center...
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- May 15, 2019
- 2 min
Why brands matter, more now than ever
Why do brands matter? A brand is more than a logo, a tagline or a slogan. It is who you are, and what you want to be perceivedas. It is a...
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- Mar 28, 2019
- 3 min
How BMW used smart marketing to become the Ultimate Driving Machine
Marketing is simple… but so many fail to get that If there was once a perfect example of brand marketing it was BMW. Many forget that...
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- Dec 13, 2018
- 3 min
A BRAND is a space in the mind
Brands with a strategic perspective come out of recessions stronger and the weaker Brands fall by the wayside - the ability to display chara
180
- Jul 20, 2018
- 2 min
What we can learn from how Maine uses products to build brand
The challenge has always been linking food to travel brand – and Maine does that well. In fact, it is hard to find a great travel brand that
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- Jul 19, 2017
- 3 min
Portugal: Lessons for branding and using travel to sell products
Surely the truth of great products will find its way out sooner or later – but it makes more sense to control that brand by linking it to ev
440
- Jun 16, 2017
- 2 min
A importância da criação de uma marca
Para a construção de uma marca é necessário estudar o mercado, estudar a psicologia do consumidor – no caso do turismo, estudar a psicologia
180
- Jun 8, 2017
- 2 min
Consumer trends and online channels on tourism
It’s important to start by saying that Millennials live by the rule of “if it’s not on the internet, then it doesn’t exist”. And it applies
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- Mar 7, 2017
- 1 min
Why it is not a Brand without a Brand Book
A BRAND is a space in the mind, that you put there and you own…
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